Pictures for Purpose is a fundraising print sale by photographers based in the Netherlands, responding to the implications of the COVID-19 pandemic. Inspired by artist-led initiatives in Italy (100 Fotografi Per Bergamo) and the USA (Pictures for Elmhurst), the proceeds from each print sold will be donated to a good cause. We hope that our campaign can offer additional channels of support for those affected by the socio-economic consequences of the COVID-19 pandemic.

The Dutch Voedselbank continues to fight poverty in the Netherlands, providing food to those most in need of support. Due to the severe socioeconomic consequences of the COVID-19 pandemic, food banks are experiencing growing demand and increasing shortages. The number of households reliant on food banks has risen significantly in recent weeks and is expected to increase further in the near future. Where €5 can provide one household with food for a week, the proceeds from each print sold could support at least 10 families.

The COVID-19 pandemic presents a series of difficult challenges for those operating at various levels within the cultural sector. At times like these, Pictures for Purpose aspires to offer crucial support to members of the creative community. in 2020 participating artists could therefore opt to receive up to 50% of the proceeds of each print sold to help recoup lost income. A minimum of 50% of the proceeds are then donated to the Voedselbank. In future editions, 100% of the proceeds will be donated to a good cause of our choosing.

All prints are available for a donation of €125.
All prints are 210 x 297 mm in size, with a variable printed area depending on the aspect ratio of the photograph in question.
All artworks will be unsigned and sent without a certificate. The prints are available in an open edition, limited by the duration of the fundraising period. 
The fundraiser runs from May 11 to May 25 2020.
We are delighted to be collaborating with the Amsterdam-based Fotolab, which provides professional printing, packaging and shipping services. A subsidised fee of €13.30 for production expenses will be deducted from the cost of each print. We kindly ask you for your patience while Fotolab tackles the huge volume of prints purchased. The prints will be shipped in batches when the fundraiser has ended, starting end of May till around mid June. Please note that both printing and shipping services are operating according to the current restrictions and might therefore experience some delays.

Pictures for Purpose is a creative effort to support various groups in our community at this moment of crisis. We would like to thank the participating artists for their generosity in donating an image towards our cause, as well as Tijn Benedek, Raisa Kingma (Design), Simone Sassmannshausen, George King and the staff at FotoLab for their kind support.

Thank you,

Isabella van Marle & Kunna Haan



KVK: 78429331
RSIN: 861391512


Marije Fokkema (voorzitter) - aangetreden mei 2020
Marije is werkzaam als senior adviseur bij Van Dooren Advies en adviseert culturele instellingen over fondsenwerving en zakelijke bedrijfsvoering. Ze studeerde Kunsten, Cultuur en Media aan de Rijksuniversiteit Groningen.

Gunifort Uwambaga (secretaris) - aangetreden mei 2020
Gunifort is mede-eigenaar van Mendo en verantwoordelijk voor de uitgeverij. Als voormalig bankier heeft hij een bachelor International Business Administration en een master in Information & Knowledge Management.

Tijn Benedek (penningmeester) - aangetreden mei 2020
Tijn is ondernemer en werkzaam als freelance Head of Marketing bij Avensus en CTO bij Stichting Verhuisdieren.nl. Hij studeerde Media, Communications and Design aan de Hogeschool van Amsterdam. 

Het beleidsplan van Stichting Pictures for Purpose is hier in te zien.

Het bestuur ontvangt geen beloning of salaris.

Het jaarverslag van 2020 komt hier te staan.

Next fundraiser will be in 2021 Q2