FOODBANK
& CULTURAL SECTOR
2020

The first edition of Pictures for Purpose (11 May – 25 May 2020) responded to the implications of the COVID-19 pandemic, collaborating with 36 artists based in the Netherlands. The proceeds from each print sold were shared between the Dutch Food Bank and, at their discretion, the participating artists – who themselves had been deprived of valuable streams of income. With this structure, we sought to avoid relying solely on the generosity of the artists, whilst also offering support to those in acute need in the Netherlands. We could never have expected to raise over €200.000 in just two short weeks.